Logoenergy: Explicação do logo através da energia. – Explanation of the logo through energy.
Há pessoas que transformam o sol numa simples mancha amarela, mas há também aquelas que fazem de uma simples mancha amarela o próprio sol.
Pablo Picasso
Um logo não é apenas um representação gráfica de uma marca, ELE É UM REPOSITÓRIO DE ENERGIA. É nele onde você coloca a energia da marca.
A criação de uma logo de “energia” tem 2 processos. Uma é por parte do designer, no processo criativo ele tem que se sentir a marca, ou seja, estar com a “energia” da marca, para transpor essa “energia” no logo. Alguns podem achar loucura, mas um logo é um repositório de energia armazenada por muitas pessoas, começando pelo designer. O segundo passo é fazer as pessoas “energizarem” o logo, ou seja, criar experiências com os consumidores para que eles sintam a “energia” do logo e coloquem mais energia. É assim que se forma um grande marca. Resumindo, o objeto que chega mais perto de um logo é um amuleto, ele carrega energia que fora dado para ele. A frase de Pablo Picasso representa bem isso.
There are people who transform the sun on a single yellow spot, but there are also
those that make a simple yellow spot the sun itself.
Pablo Picasso
A logo is not just a graphical representation of a brand, HE IS A REPOSITORY OF ENERGY. It is there where you put the power of the brand. The creation of a logo of “energy” has 2 processes. One is by the designer in the creative process, he has to feel the brand, or be
with the “energy” of the brand, to implement this “energy” in the logo. Some people may think that is crazy, but a logo is a repository of stored energy for many people, starting with the designer. The second step is to make people “energize” the logo, or creating experiences with consumers so they feel the “energy” of the logo and put more energy. In short, the object comes closer to a logo is a amulet, it carries energy that was given to him. The words of Pablo Picasso represents this well.
those that make a simple yellow spot the sun itself.
Pablo Picasso
A logo is not just a graphical representation of a brand, HE IS A REPOSITORY OF ENERGY. It is there where you put the power of the brand. The creation of a logo of “energy” has 2 processes. One is by the designer in the creative process, he has to feel the brand, or be
with the “energy” of the brand, to implement this “energy” in the logo. Some people may think that is crazy, but a logo is a repository of stored energy for many people, starting with the designer. The second step is to make people “energize” the logo, or creating experiences with consumers so they feel the “energy” of the logo and put more energy. In short, the object comes closer to a logo is a amulet, it carries energy that was given to him. The words of Pablo Picasso represents this well.
Massa… muito interesante